Aftershock London opened its very first U.S. Flagship store right here in Dallas, TX! The British based womenswear and accessories brand took to Dallas with a big bang and rightfully so with everything being bigger in Texas! U.S. Director- Imran Sheikh and team created a contest to find “The Face of Aftershock London”. Women entered the contest in hopes of being the new face as well as marvelous prizes such as a trip for two to London, $1000 worth of clothing from Aftershock London and an exclusive gift set from Blushington. The big reveal for the glamorous line was held at Aria Stone Gallery and hosted by the fashionable Lisa Petty of DFW Style Daily (one of our favorite Dallas bloggers for fashion/shopping). Filled with custom drinks from the British label and a viewing of the collection. The last six finalists stood anxiously awaiting on who would be announced “The Face of Aftershock London” Samantha McCoy was crowned the new face and seemed to be in such glee and instantly took to her new title dressed in the Derine: Lace Maxi Dress from the label.With clients such as Madonna, Paris Hilton and Katherine Jenkins no wonder Aftershock London is becoming so popular on the red carpet. I can’t wait to see Samantha representing Dallas through the lifestyle campaign.